Every day, humans produce hundreds of millions of pieces of content -- countless pictures, comments, blog posts, videos, new social media channels, every second of every day. It's a never-ending process fueled by algorithms and human interaction, and the Internet is only getting more saturated. This has led many content creators to begin asking themselves: should they use artificial intelligence to create content for them? How can they possibly keep up and compete with the flood of new, interesting, SEO-optimized content their audience sees every time they open their phone? Wouldn't it be better for a publisher's site to use the infinite scaling of AI instead of the publisher's own finite time and energy?

Content strategy is spiced a little differently depending on who you talk to -- goal-setting, creation, publication, governance. Whether a piece of content in question is an article, a single sentence, or an illustration, the words that in or around that piece matter deeply. They can delight or derail someone's interaction with your brand. Whether we're talking or reading, we always dissect more than just the words used in the moment; we also consider context (e.g. For an organization, thinking about this bigger picture in communication is what helps you win the heart of your audience.

Maybe you haven't noticed, but artificial intelligence has arrived. Gradually, over the last decade or so, it's become so ingrained into our everyday lives that most people don't think twice about it. Spotify assembles a "Discover Weekly" playlist tailored to your tastes. Netflix serves you options for your next binge-watching marathon. Alexa answers your questions and plays that nifty Spotify playlist on command.

SAN MATEO, Calif., Oct. 3, 2017 -- Marketo, Inc., the leading provider of engagement marketing software and solutions, has announced Marketo ContentAI, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels. In addition, the solution uniquely predicts the content most likely to convert each audience, helping marketers develop data-driven content marketing plans. Today's announcement reinforces Marketo's commitment to providing marketers with leading-edge AI solutions that empower them to win in the Engagement Economy. ContentAI is the only solution that makes content personalization scalable for marketers by auto-discovering and cataloging website assets and using AI to determine the best content to display to each audience. Marketers personalize their websites, mobile experiences, and email with ease through drag-and-drop content placement, while maintaining control over what is delivered through each channel.